shaped by history driven by curiosity
a story that goes back not just generations, but millennia
a story
that goes back
not just generations,
but millennia
Founded by architect Matteo Brioni in 2010, the company brings together two of Matteo’s most enduring influences.
A childhood spent in the clay, growing up in the fields surrounding his family’s fourth generation brickworks in Gonzaga, Italy. And the exposure to global design culture that developed through his architectural studies, travels, and relationships.
Born from clay
Born
from clay
Before anything else, Matteo knew clay.
Born into a family of brick makers, Matteo grew up caked in dust and clay, playing in the fields that surrounded his family’s factory, Fornace Brioni. A heritage of clay and craftsmanship going back four generations.
An education
An
education
At 19, Matteo left Gonzaga for Florence, setting off to study architecture and design at the University of Florence’s Scuola di Architettura.
He found inspiration, of course, in the classic art and architecture of his Italian heritage. But he was also curious about everything else out there. A whole world of art and design. New cultures. New materials. And totally new — at least to him — ways of working with clay
Formative influences
Formative
influences
The work and aesthetic of Studio Carmassi would also leave a significant mark on his evolution. Having experienced their architectural approach firsthand as a client, Matteo drew profound inspiration from their rigor, helping him refine his personal vision and discover a new way of seeing things.
Homecoming
Homecoming
On returning home following his studies, Matteo brought these new ideas with him. Back to his roots, but inspired by something new.
In 2005, he started working with raw earth, exploring what was possible with clay when he went beyond the more traditional methods and finishes. To create something completely new, still using the earth’s oldest material.
Starting up
Starting
up
In 2010, Matteo officially founded MATTEOBRIONI — his own workshop and factory — having reached a point where this innovative work needed its own home.
From 2012 to 2024, our company’s visual identity and cultural positioning were shaped by the art direction of Marialaura Rossiello Irvine of Studio Irvine, whose work was instrumental in defining the aesthetic language, communication and contemporary vision of raw earth as an interior surface.
Recognition and reach
Recognition and
reach
By the late 2010s, MATTEOBRIONI had become the material of choice for some of the world’s most discerning architects and brands. We worked with clients including Ferrari, OMA, Bulgari, David Chipperfield, John Pawson, and Hermès.
In 2019, we received an Honorable Mention at the Compasso d’Oro — one of the most prestigious design awards in Italy, and validation of the innovative work we’d been doing with raw earth.
Making an impact
Making
an impact
In 2021, MATTEOBRIONI became a “Società Benefit” Company — a legal designation in Italy for companies committed to creating positive social and environmental impact alongside profit. This formalized what has always been true: that our work is driven by respect for the earth, and for its people.
Clay meets ceramic
Clay meets
ceramic
As raw earth emerged as the leading material in contemporary architecture, Atlas Concorde turned to architect Matteo Brioni to design Boost Natural — a collection of ceramic tiles inspired by his signature aesthetic.
While this partnership translates his vision into a high-performance industrial language, our focus remains on the tactile truth and living essence of the original material: raw earth.
Going
bigger
Going bigger
We took on one of our most ambitious projects to date, supplying 200,000 square meters of plaster for NEOM Sindalah, a luxury island destination off the coast of Saudi Arabia. This was a project that showed us how far we’d come, and opened our minds to what we might achieve in the future.
Investing in growth
Investing
in growth
In 2025, MATTEOBRIONI invested €1M in expanding our capabilities. A new automated production machine that can produce up to 15,000 kilograms per day. A 4,500-square-meter warehouse. And an enterprise resource planning system to manage the complexity of operating at this scale.
Not just growing bigger, growing better.
Still exploring
Still exploring
Today, Matteo is still driven by the sense of curiosity and exploration that led to our very first products.
Traveling the world, looking for the most beautiful clays to bring back with him for our factory. The next colours for our palette, each shade sourced from a single geographic origin, minimally processed to retain its natural atmosphere and genius loci.
“People sometimes call me an artist. But I always say: I’m a “contadino” (a farmer).
I work with clay, and I come from the countryside. That’s where I’m from, and that’s what shaped me.”