Clay and lime bespoke plaster for Flexform showroom in Milan

Clay and lime finishing plaster TerraCalix Waxed bespoke color applied on walls and pillars of the new Flexform showroom In Milan

Clay and lime finishing plaster TerraCalix Waxed bespoke color applied on walls and pillars of the new Flexform showroom In Milan. Project by ACPV Architects Antonio Citterio Patricia Viel, photo by Matteo Imbriani

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About the project

A showroom conceived as a flexible, reconfigurable display space for an all-encompassing experience of Flexform furniture and style, in the very heart of Milan.

Inaugurated during the 60th edition of the international Salone del Mobile, Flexform’s first showroom in Italy occupies a surface area of 800 square meters over two floors ‒ 650 m2 on the ground floor and 150 m2 of loft space. Tailored to be a calm, welcoming space with large reflective windows that extend the showroom out into the urban landscape, the store encourages visitors to enjoy a journey among the various Flexform collections. The store design blends timeless materials, like large slabs of Vicenza stone sourced from the Laboratorio Morseletto quarries, and wall finishes made with a fine clay and lime finishing plaster with bespoke shades by MATTEOBRIONI, with the contemporary technical design of the false ceilings in painted stretched steel sheet and ‘tunable white’ LED lights, adjustable based on time of day or needs.
Photos by Matteo Imbriani

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