Clay paint and reinforced clay plaster for the BolzanSpace in Milan

TerraSilk Smooth clay paint and TerraVista Plus Smooth reinforced raw earth finishing plaster, both custom color, applied to wall and ceilings

TerraSilk Smooth  clay paint and TerraVista Plus Smooth reinforced raw earth finishing plaster, both custom color, for the BolzanSpace showroom in Milan. Project by Zanellato/Bortotto, Photography by Omar Sartor

About the project

In September 2023, the Milanese showroom for Bolzan, named BolzanSpace, was inaugurated, featuring an interior conceived by the architectural studio Zanellato/Bortotto. The pre-existing space underwent a radical restyling and now presents a display concept meticulously crafted to illuminate the essence of the Bolzan collection.
 

At the heart of BolzanSpace is an exploration of Bolzan’s core values, identity, and vision for the future, articulated through deliberate material choices informed by extensive research. The walls are adorned with the distinctive clays from MATTEOBRIONI, creating a palette of colors and textures that add depth and a tactile dimension to the space.

 
The floor of the showroom is enveloped in a soft carpet made from recycled Econyl yarn, demonstrating, as with the choice of MATTEOBRIONI products, a commitment to sustainability. For the loft area, the designers selected parquet made from certified wood, enriched with natural colors and meticulously applied by hand using the time-honored scraping technique, further enhancing the warmth and authenticity of the exhibition.
 
Photography by Omar Sartor

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