Clay paint for Baxter stand at imm Cologne

Natural clay paint TerraSilk Structured Sale Grigio (gray salt) and bespoke Pece colors for Baxter stand surfaces at imm Cologne 2020

Natural clay paint TerraSilk Structured Sale Grigio (gray salt) and bespoke Pece colors by Matteo Brioni for Baxter stand surfaces at imm Cologne 2020. Design by Baxter, photo by James Stokes courtesy of Baxter

About the project

In the prestigious setting of the international trade fair Imm (internationale möbelmesse) Cologne, the architecture literally envelops the rooms of the Baxter stand with scenic backdrops that allow a glimpse of the next area from time to time, creating an amazing play of chromatic cross-references in which the visitor’s gaze is lost in a sort of labyrinth that teases his curiosity, leading him to discover the various moods, each of which is unique, surprising and inimitable. The surfaces of the exhibition are entirely covered with MATTEOBRIONI raw earth finishing products. In particular, TerraSilk Strutturato clay paint with alternating colors Sale Grigio (gray salt) and bespoke Pece was adopted for the occasion.
Photography by James Stokes, courtesy of Baxter

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