Natural clay paint for the Illy flagship store in Milan
Natural clay paint TerraSilk Stuctured Cipria (powder) color applied to ceilings of the Illy flagship store in the upmarket shopping street of Via Monte Napoleone, beating heart of fashion-conscious Milan
Gallery
Products in use
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![Clay paint called TerraSilk Smooth and produced by Matteo Brioni - Pittura in argillaTerraSilk Liscio prodotta da Matteo Brioni]()
applied to ceilingsTerraSilk Structured, Cipria
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About the project
Located in the elegant courtyard of a historic building at 19 Via Monte Napoleone, Milan’s most renowned street for shopping, the new illy Monte Napoleone café welcomes visitors with a multi-sensory experience to help the discover the illy universe.
The restyling project made by ACPV Architects Antonio Citterio Patricia Viel expresses the brand identity through the use of the colour red, the elegance of its design, and the art and beauty evoked in the iconic, decorative and communicative elements that shine a spotlight on the world of coffee.
Inspired by the dynamic style of Milanese cafes, the new illy Monte Napoleone café is a flexible space that combines the materials of classically Milanese interiors, such as hand-worked terrazzo flooring, with the walls’ recycled glass mosaic tiles and the bar’s oak wood paneling.
MATTEOBRIONI clay paint completes the work by finishing all ceiling surfaces in a sober and refined manner.
Phots by Giulio Boem et al. Courtesy of Illy
