The Elegance of Clay Finishes in Eleventy’s Milan Flagship

The project, masterfully handled by Parisotto + Formenton Architects, expresses refined and essential architecture, designed to emphasize the storytelling and core values of Eleventy. Through a coherent and distinctive architectural language, the spaces have been conceived to reflect and enhance the Milanese brand’s lifestyle, establishing a constant dialogue between space and visitor.

A standout feature in the boutique’s setup is the use of raw earth finishes supplied by MATTEOBRIONI, a choice that confirms the brand’s commitment to sustainable solutions and high aesthetic quality. The walls have been coated with the reinforced clay finish plaster MB Terra Plus, in the warm and welcoming Panna (cream) color. This material, chosen for its exceptional natural qualities and the ability to create a unique atmosphere, adds a tactile and visual dimension to the interiors, further enriching the visitor’s experience.

The decision to integrate raw earth finishes into the internal architecture of the Eleventy flagship is not only a testament to the regard for the environment and sustainability but also pays homage to Italian craftsmanship tradition, with a nod towards innovation and modernity. MATTEOBRIONI, with its MB Terra Plus, has helped define a space that is at once elegant, welcoming, and deeply rooted in the values of quality and authenticity that characterize the contemporary Italian architectural and design landscape.

Photography: Pietro Savorelli