Sybarite's Ferrari flagship store in Maranello — where the fluid geometry of the Fiorano circuit is translated into architecture: sinuous curved walls coated in a bespoke clay finish developed exclusively for the brand, creating a space that feels as much driven by beauty as by speed.
about this project
The new Ferrari flagship store represents a masterful synthesis of innovation, style, and performance. The architectural project, curated by Sybarite, draws inspiration from the iconic lines of Ferrari cars, translating them into dynamic volumes and seamless surfaces.
To coat the curved walls that replicate the fluidity of the Fiorano circuit, MATTEOBRIONI’s MBTerra Plus Smooth clay plaster was chosen in a custom shade developed exclusively for the brand.
The use of natural clay allows for the creation of seamless architectural surfaces, enhancing the softness of the forms and creating a harmonious dialogue with other project materials, such as glass, brushed metal, and brickwork.
Photography: Courtesy of Sybarite
In real spaces
