Sybarite's second chapter for Ferrari — a 900m² flagship in Milan where heritage and avant-garde collide: seamless clay-finished walls in a bespoke shade set the stage for a suspended Formula 1 car, turning a retail space into an unmissable brand manifesto.
products in use
about this project
The Ferrari flagship store in Milan represents a perfect synthesis of heritage and avant-garde, conceived as an evolution of the Maranello store designed by Studio Sybarite. Within this 900-square-meter space, the brand’s innovation and style take shape through an immersive experience, where MATTEOBRIONI finishes define a contemporary and distinctive material narrative.
To coat the store’s wide vertical surfaces, MBTerra Plus Smooth reinforced clay finishing plaster and MBTecnica Wall Smooth mineral plaster were selected and applied in customized shades. This material achieved smooth, uniform finishes that guarantee the durability required for a high-traffic retail environment, while providing an aesthetic result that dialogues with the brand’s iconic elements, such as the Formula 1 car suspended in the atrium.
Photography: Courtesy of Sybarite
In real spaces
