ACPV Architects Antonio Citterio Patricia Viel designed Flexform's Milan flagship as a living space first and a showroom second — custom lime-clay finishes together with Vicenza stone setting a warm, unhurried stage for the brand's furniture.
about this project
Located in the very heart of Milan, Flexform’s first Italian showroom is a flexible and reconfigurable display space designed to offer an immersive experience of the brand’s elegance. Opened during the 60th edition of Salone del Mobile, the 800-square-meter store spans two floors, harmoniously blending interior design with the urban landscape through large reflective windows.
The store design integrates timeless materials and contemporary technical solutions to define a calm and welcoming space. The large Vicenza stone sourced from the Laboratorio Morseletto quarries and the wall finishes—made with MATTEOBRIONI clay and lime-based plaster in custom shades— pair perfectly with the contemporary technical design of the false ceilings in painted stretched steel sheet and ‘tunable white’ LED lights, adjustable based on time of day or needs.
Photography: Matteo Imbriani
In real spaces
