John Pawson's minimalist intervention for Valextra in Milan — where traditional Ceppo di Gré stone meets seamless mineral-clay finishes that wrap both walls and custom furniture in a single, monochromatic skin, amplifying the space's formal rigor without disturbing its silence.
products in use
about this project
The Valextra shop in Milan, designed by architect John Pawson in 2018, s a masterful example of how minimalist design can interact with the identity of a luxury brand. The architectural concept is built on formal rigor, placing material selection at its core. The Ceppo di Gré stone floor connects the space to Milanese architectural tradition, setting the tone for the development of the vertical surfaces. In this environment, MATTEOBRIONI’s natural raw earth finishes play a fundamental role in shaping the atmosphere of the interiors.
The use of MBTecnica Wall Smooth Polvere mineral plaster in the Polvere shade covers not only the walls but also the custom-made furnishings, ensuring total visual continuity. MBStoria Smooth extends the material narrative to the ceilings, ensuring a cohesive palette that amplifies light quality and tactile depth.
The use of MBTecnica Wall Smooth Polvere mineral plaster in the Polvere shade covers not only the walls but also the custom-made furnishings, ensuring total visual continuity. MBStoria Smooth extends the material narrative to the ceilings, ensuring a cohesive palette that amplifies light quality and tactile depth.
Photography: Andrea Martiradonna
In real spaces
