Zanellato/Bortotto's transformation of a Milanese showroom for Bolzan — where walls and ceilings in clay plaster and clay paint in bespoke warm tones dissolve the boundary between display space and loft living, letting the brand's furniture collection breathe within an enveloping, sensorial atmosphere.
products in use
about this project
In September 2023, the Milanese showroom for Bolzan, named BolzanSpace, was inaugurated, featuring an interior conceived by the architectural studio Zanellato/Bortotto. The pre-existing space underwent a radical restyling and now presents a display concept meticulously crafted to illuminate the essence of the Bolzan collection.
BolzanSpace explores the brand’s identity and future vision through carefully researched materials. The walls, finished with MATTEOBRIONI clays, feature a palette of colors and textures that bring depth and a tactile feel to the space.
The floor of the showroom is enveloped in a soft carpet made from recycled Econyl yarn, demonstrating, as with the choice of MATTEOBRIONI products, a commitment to sustainability. For the loft area, the designers selected parquet made from certified wood, enriched with natural colors and meticulously applied by hand using the time-honored scraping technique, further enhancing the warmth and authenticity of the exhibition.
Photography: Omar Sartor
In real spaces
